The war in Ukraine posed serious challenges to the field of events. However, it was precisely in these difficult circumstances that new opportunities for the active development of the industry appeared. On June 10, 2024, Yanina Zhukova, stage director, cultural scientist, event manager and teacher of the Department of Management and Finance of the Ukrainian State University of Chemistry and Technology, told the Open TV channel about this.

Yanina Zhukova notes that during the war, the field of events not only remained, but also expanded significantly, having a significant impact on cultural diplomacy and other areas.